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Exam 3: Scanning the Marketing Environment

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Question 81

Multiple Choice

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All of the following statements are true EXCEPT:

A) "LEED" stands for "Leadership in Energy and Environmental Design."
B) today's college graduates now seek "green" jobs that involve some aspect of social responsibility.
C) colleges of business have yet to establish sustainability course electives,case studies,or links to organizations that expose students to socially responsibility concepts and initiatives.
D) many students want to be involved with organizations like Net Impact to "use business to improve the world."
E) millennials want to make a difference by making the world a better place.

F) A) and B)
G) A) and E)

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Question 82

Multiple Choice

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Generation X is the label often given to

A) persons born between 1965 and 1976.
B) persons 65 years old and older.
C) those who survived the great depression.
D) the "greatest generation" born between the baby boomer generation and their parents that were called Generation W,the World War II generation.
E) those people who were born since the millennium.

F) C) and E)
G) A) and E)

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Question 83

Multiple Choice

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Competitive pressures among existing firms depend on

All of the following are commonly held values in the United States EXCEPT:

Environmental trends come from all of the following forces EXCEPT:

According to the textbook,__________ has developed virtual dressing rooms that use 3D technology.

The Trademark Law Revision Act (1988) addresses the right of a company to

Many firms now use e-mail and the Internet to promote their products instead of sending promotional literature to current and prospective customers though the mail.UPS and FedEx continue to grow,as they have both expedited (overnight) and ground package delivery services.These marketplace activities have caused the U.S.Postal Service (USPS) to lose millions of customers and billions of dollars in revenues.The USPS has challenges ahead in coping with ___________ forces in the marketplace.

Generation Y is sometimes referred to as

Since __________ is typically regulated by the state or federal government,marketing plays a relatively small role in this setting.

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different __________.

The __________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

Which of the products in the Generics photo above is LEAST LIKELY to be concerned with having its name become generic?

The concern for obtaining the best quality,features,and performance of a product or service for a given price is called

Agribusinesses that sell commodity products like wheat,rice,and grain are often in a __________ position with their competitors.

The first major federal legislation passed to encourage competition in the United States was the

All of the following statements about the environmental forces that have influenced Facebook are true EXCEPT:

Generation X

The 50 million people of the population born between 1965 and 1976,also called the baby bust,refers to __________.

A major regional shift in the U.S.population toward the __________ states is under way.