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Exam 4: Ethical and Social Responsibility in Marketing

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Question 31

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Practices such as misredeeming coupons,making fraudulent returns of merchandise,filing warranty claims after the claim period,etc.are

A) acceptable provided the merchant providing the service has not violated the Consumer Bill of Rights.
B) acceptable provided the salesperson doesn't mind.
C) occasionally permitted when two different firms are competing for a customer's business and both are using equally less than ethical practices.
D) not acceptable because consumers also have an obligation to act ethically and responsibly.
E) not acceptable unless the participants are nonprofit organizations or charities.

F) B) and C)
G) A) and D)

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Question 32

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A code of ethics is a formal statement of rules of conduct and

A) legal restrictions.
B) moral laws.
C) ethical principles.
D) core values.
E) cultural values.

F) A) and C)
G) A) and E)

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Question 33

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Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.Culture also serves as a socializing force that dictates what is morally right and just.This means that moral standards

There has been a public outcry about the ethical practices of businesspeople.Public opinion surveys show that 58 percent of U.S.adults rate the ethical standards of business executives as

Green marketing refers to

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents.A builder who decided to build a subdivision with 500 homes and paint each with an environmentally-friendly,soy-based paint (even though it costs more) would be practicing

All of the following are the result of an interest in the triple-bottom line EXCEPT:

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers.It was outlined by __________ in __________.

Triple-bottom line refers to

All of the following are reasons for the state of perceived ethical business conduct EXCEPT:

According to the personal moral philosophy of __________,if the benefits exceed the costs,the behavior is ethical.

Ethics refers to the

The legal concept of "let the buyer beware," which was pervasive in the American business culture prior to the 1960s,is referred to as __________.

Body Bazaar: The Market for Human Tissue in the Biotechnology Age is a book by Lori Andrews and Dorothy Nelkin.According to the book,"Body parts are bought and sold for medical research,diagnostics,and therapies.They are marketed to museums and personal collectors.And pieces of people are increasingly being used as raw materials for products-from placenta-enriched shampoos to experimental DNA-run computers.Blood has become one of the most valuable commodities on Earth.While petroleum sells for $100 a barrel,an equivalent quantity of blood products is worth $67,000." Use this quote to explain why ethics is such a difficult concept to understand.

Anheuser-Busch is trying to meet the needs of a very diverse group: its customers who drink beer,environmentalists,shareholders,regulators,and underage children who might think "drinking is cool." The primary reason for its desire to satisfy these needs is consistent with the idea of social responsibility because

A social audit is a systematic assessment of a firm's objectives,strategies,and performance in terms of social responsibility.The five steps of the audit are: (1) recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavors; (2) __________; (3) determination of organizational objectives and priorities for programs and activities it will undertake; (4) specification of the type and amount of resources necessary to achieve social responsibility objectives;and (5) evaluation of social responsibility programs and activities undertaken and assessment of future involvement.

Michael Smolensky is CEO of Lifeway Foods,Inc. ,based in Skokie,IL.The company sells kefir,a cultured milk product popular in Smolensky's native Russia.Recently,Smolensky,who had developed his own secret recipe,got a call from his supplier,saying,"Michael,someone is trying to steal your secrets." Smolensky discovered later that a rival had called to ask the supplier for certain ingredients by their secret codes,known only to Smolensky and the supplier.The rival had picked them out of Lifeway's refuse.This is an example of

Jay Bloom's Pet Assure,a national pet health-care provider network based in Dover,N.J. ,recently took advantage of a rival's naïveté.When a West Coast provider of catastrophic pet coverage "preannounced" the addition of a wellness component (Pet Assure's specialty) in an interview with a tiny community newsweekly six months prior to launching it,Bloom was notified immediately through a web-based news monitoring service.This not only gave him time to add catastrophic benefits to one of his own wellness products,but also enabled him to get his offering to the market first.Jay Bloom relied on __________ to keep him abreast of his competitors' activities.

As the use of the Internet grows around the world,there must be as easy an exchange of ideas and information as possible between countries.One important issue is opt-in versus opt-out.In general,European websites have opt-in policies while U.S.websites have opt-out policies.Opt-in means customers must ask to be involved in data collection and marketing while opt-out companies automatically include customers in data collection unless the customer specifically asks not to be included.Europeans believe it is unethical to invade someone's privacy.Americans are not nearly as protective of their right to privacy.What ethical factor is illustrated by this example?

Describe the three major concepts of social responsibility.