Question 1

The Limited employs a quick response system to order fast-moving fashion items. The Limited's point-of-sale scanner records each sale. When inventory falls below a minimum level, the system automatically sends an electronic order to the manufacturer, which processes the order immediately. This system has effectively reduced

Accepted Answer

A)  dependability.
B)  product flow.
C)  replenishment time.
D)  supply lag.
E)  logistical lag.F) B) and D)
G) C) and D)

Question 2

Logistics management refers to

Accepted Answer

A)  the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements.
B)  the integration and organization of information and logistics activities across firms in a supply chain for the purpose of creating and delivering products and services that provide value to ultimate consumers.
C)  the integration and organization of information and logistical activities that actively brings consumers together with sellers through the express use of agents and brokers.
D)  systems that are designed to reduce a retailer's lead time for receiving merchandise, which then lowers a retailer's inventory investment, improves customer service levels, and reduces logistics expense.
E)  proprietary computer and telecommunication technologies to exchange electronic invoices, payments, and information among suppliers, manufacturers, wholesalers, and retailers.F) A) and B)
G) B) and E)

Question 3

There are three types of contractual vertical marketing systems. List the systems and provide a brief description of each.

Accepted Answer

There are three major types of contractu...

Question 4

When Callaway Golf opened its online store, it wanted to be sensitive to its retail channel. It did this by

Accepted Answer

A)  offering its retail partners greater trade allowances.
B)  offering its retail partners Callaway stock options.
C)  creating a platform with original content that helps consumers, whichever channel they use.
D)  offered incentives for retailers if they encouraged their store customers to shop online.
E)  discounted merchandise in retail outlets but not onlineF) All of the above
G) A) and B)

Question 5

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more __________ in meeting customer requirements.

Accepted Answer

A)  cost effective
B)  broadly expanded
C)  responsive or efficient
D)  centrally located
E)  geographically distributedF) A) and B)
G) A) and E)

Question 6

John Deere manufactures and distributes industrial and farm equipment. These types of equipment are considered to be specialty products. Which type of market coverage does John Deere most likely use?

Accepted Answer

A)  intensive distribution
B)  exclusive distribution
C)  extensive distribution
D)  selective distribution
E)  private label distributionF) B) and D)
G) None of the above

Question 7

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts (being out of inventory) , order processing, and return products handling are referred to as __________.

Accepted Answer

A)  supplier service cost
B)  manufacturing cost
C)  total logistics cost
D)  social responsibility cost
E)  total supply chain costF) B) and E)
G) A) and E)

Question 8

A __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers, who carbonate it, and market the finished product to retailers.

Accepted Answer

A)  service-sponsored franchise system
B)  service-sponsored retail franchise system
C)  manufacturer-sponsored wholesale franchise system
D)  manufacturer-sponsored retail franchise system
E)  administered vertical marketing systemF) A) and B)
G) B) and E)

Question 9

A middleman refers to

Accepted Answer

A)  a person or firm whose sole responsibility is bringing a buyer to the last link in the distribution chain.
B)  a person or firm whose sole responsibility is to find distributors for a manufacturer's products.
C)  any intermediary between a manufacturer and end-user markets.
D)  a person or firm that takes possession of a product and in some way alters it before passing it on to ultimate consumers.
E)  an intermediary who sells to ultimate consumers.F) All of the above
G) B) and D)

Question 10

A textile artist can buy fabric, thread, and batting, create an heirloom quilt, and then sell the finished work to customers in a kiosk decorated with some of the quilts produced to entice customers who shop at the local strip mall. By designing the quilts and kiosk with aesthetic value, the artist creates __________ utility.

Accepted Answer

A)  application
B)  possession
C)  time
D)  place
E)  formF) A) and C)
G) A) and E)

Question 11

A __________ can be compared to a pipeline through which water flows - making possible the flow of products from a producer, through intermediaries, to a buyer.

Accepted Answer

A)  marketing chain
B)  marketing hierarchy
C)  marketing agent
D)  marketing channel
E)  marketing networkF) C) and D)
G) A) and D)

Question 12

Which of the following products or services must be provided by traditional and NOT by Internet marketing channels?

Accepted Answer

A)  car rental reservations
B)  software
C)  healthcare
D)  music
E)  educationF) B) and D)
G) B) and C)

Question 13

Order cycle time refers to

Accepted Answer

A)  the time between when an order is placed and when payment is received.
B)  the time between the sale of the first production batch to the sale of the next production batch.
C)  the cycle between one full warehouse shipment to the next full warehouse shipment.
D)  the time between the ordering of an item and when it is received and ready for use or sale.
E)  the average time between reorders by a given wholesaler or retailer in the marketing channel.F) A) and B)
G) B) and D)

Question 14

In a supply chain setting, replenishment time refers to lead time for an item, which means the time between the ordering of an item and when it is

Accepted Answer

A)  billed to the customer.
B)  acknowledged by the customer.
C)  billed and paid for by the customer.
D)  promised for delivery.
E)  received and ready for use or saleF) A) and E)
G) C) and E)

Question 15

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

A)  Responsive supply chains use slower modes of transportation but faster order processing.
B)  Responsive supply chains always use the least expensive mode of transportation possible.
C)  Responsive supply chains rely on large inventory warehouses.
D)  Responsive supply chains achieve economies of scale by having all inventory stored and sorted at a central location.
E)  Responsive supply chains rely heavily on information technology.F) B) and E)
G) C) and D)

Question 16

An example of a(n)  __________ is Kraft Foods using the distribution system of Ajinomoto, a major Japanese food company, to market its Maxwell House coffee in Japan.

Accepted Answer

A)  direct marketing channel
B)  industrial distribution system
C)  dual distribution system
D)  franchising operation
E)  strategic channel allianceF) A) and D)
G) A) and E)

Question 17

In marketing, the term __________ is used to describe the number of stores in a geographical area.

Accepted Answer

A)  density
B)  breadth
C)  depth
D)  mass
E)  concentrationF) B) and E)
G) A) and B)

Question 18

Customer convenience is an important consideration when choosing a marketing channel. A commonly held view among website developers is the __________ where consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Accepted Answer

A)  one second rule
B)  three second rule
C)  eight second rule
D)  thirty second rule
E)  sixty second ruleF) None of the above
G) B) and C)

Question 19

-Figure 12-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries. Channel C would be an appropriate marketing channel for __________.

Accepted Answer

A)  Hershey's candy
B)  Toyota automobiles
C)  State Farm car insurance
D)  Aspen dental services
E)  Ticketmaster tickets to a rock concertF) A) and C)
G) A) and E)

Question 20

Walmart made a conscious decision to use a(n)  __________ supply chain in order to best meet the needs of its consumers.

Accepted Answer

A)  integrated
B)  responsive
C)  harmonized
D)  efficient
E)  multi-tieredF) A) and C)
G) B) and C)

Exam 12: Managing Marketing Channels and Supply Chains

Correct Answer
verified

A __________ can be compared to a pipeline through which water flows - making possible the flow of products from a producer, through intermediaries, to a buyer.

Correct Answer
verified

Which of the following products or services must be provided by traditional and NOT by Internet marketing channels?

Correct Answer
verified

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts (being out of inventory) , order processing, and return products handling are referred to as __________.

Correct Answer
verified

Customer convenience is an important consideration when choosing a marketing channel. A commonly held view among website developers is the __________ where consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Correct Answer
verified

Logistics management refers to

Correct Answer
verified

A __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers, who carbonate it, and market the finished product to retailers.

Correct Answer
verified

A middleman refers to

Correct Answer
verified

Walmart made a conscious decision to use a(n) __________ supply chain in order to best meet the needs of its consumers.

Correct Answer
verified

John Deere manufactures and distributes industrial and farm equipment. These types of equipment are considered to be specialty products. Which type of market coverage does John Deere most likely use?

Correct Answer
verified

Correct Answer
verified

-Figure 12-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries. Channel C would be an appropriate marketing channel for __________.

Correct Answer
verified

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more __________ in meeting customer requirements.

Correct Answer
verified

In a supply chain setting, replenishment time refers to lead time for an item, which means the time between the ordering of an item and when it is

Correct Answer
verified

In marketing, the term __________ is used to describe the number of stores in a geographical area.

Correct Answer
verified

An example of a(n) __________ is Kraft Foods using the distribution system of Ajinomoto, a major Japanese food company, to market its Maxwell House coffee in Japan.

Correct Answer
verified

Which statement regarding responsive supply chains is most accurate?

Correct Answer
verified

Order cycle time refers to

Correct Answer
verified

When Callaway Golf opened its online store, it wanted to be sensitive to its retail channel. It did this by

Correct Answer
verified

There are three types of contractual vertical marketing systems. List the systems and provide a brief description of each.

Correct Answer
verified
There are three major types of contractu...
View Answer

Exam 12: Managing Marketing Channels and Supply Chains

Correct AnswerverifiedShow Answer

A __________ can be compared to a pipeline through which water flows - making possible the flow of products from a producer, through intermediaries, to a buyer.

Correct AnswerverifiedShow Answer

Which of the following products or services must be provided by traditional and NOT by Internet marketing channels?

Correct AnswerverifiedShow Answer

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts (being out of inventory) , order processing, and return products handling are referred to as __________.

Correct AnswerverifiedShow Answer

Customer convenience is an important consideration when choosing a marketing channel. A commonly held view among website developers is the __________ where consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Correct AnswerverifiedShow Answer

Logistics management refers to

Correct AnswerverifiedShow Answer

A __________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers, who carbonate it, and market the finished product to retailers.

Correct AnswerverifiedShow Answer

A middleman refers to

Correct AnswerverifiedShow Answer

Walmart made a conscious decision to use a(n) __________ supply chain in order to best meet the needs of its consumers.

Correct AnswerverifiedShow Answer

John Deere manufactures and distributes industrial and farm equipment. These types of equipment are considered to be specialty products. Which type of market coverage does John Deere most likely use?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

-Figure 12-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries. Channel C would be an appropriate marketing channel for __________.

Correct AnswerverifiedShow Answer

The goals to be achieved by a firm's marketing strategy determine whether its supply chain needs to be more __________ in meeting customer requirements.

Correct AnswerverifiedShow Answer

In a supply chain setting, replenishment time refers to lead time for an item, which means the time between the ordering of an item and when it is

Correct AnswerverifiedShow Answer

In marketing, the term __________ is used to describe the number of stores in a geographical area.

Correct AnswerverifiedShow Answer

An example of a(n) __________ is Kraft Foods using the distribution system of Ajinomoto, a major Japanese food company, to market its Maxwell House coffee in Japan.

Correct AnswerverifiedShow Answer

Which statement regarding responsive supply chains is most accurate?

Correct AnswerverifiedShow Answer

Order cycle time refers to

Correct AnswerverifiedShow Answer

When Callaway Golf opened its online store, it wanted to be sensitive to its retail channel. It did this by

Correct AnswerverifiedShow Answer

There are three types of contractual vertical marketing systems. List the systems and provide a brief description of each.

Correct AnswerverifiedThere are three major types of contractu...View AnswerShow Answer

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There are three major types of contractu...
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