Question 1

The Internet has helped marketers to reach target markets that were previously inaccessible to many businesses.

Accepted Answer

A) True 
 B)False

Question 2

Although customer-generated videos are increasingly available,most companies still prefer to hire professional advertising firms.

Accepted Answer

A) True 
 B)False

Question 3

Google is challenging established companies in all but one of the following industries:

Accepted Answer

A)  mobile phones.
B)  book publishing.
C)  newspapers.
D)  grocery stores.
E)  advertising. With its fast,easy-to-use search engine,Google became number one and is now challenging many industries,including advertising,newspapers,mobile phones,and book publishing.F) D) and E)
G) A) and B)

Question 4

Companies sometimes utilize Facebook and similar sites to help generate interest about new products.

Accepted Answer

A) True 
 B)False

Question 5

Although they can be a valuable resource,less than _____ of Fortune 500 companies has a blog.

Accepted Answer

A)  1%
B)  20%
C)  50%
D)  70%
E)  90% Less than one-fifth of Fortune 500 companies utilize wikis and blogs,even though they present a great marketing opportunity.F) D) and E)
G) All of the above

Question 6

__________ refers to consumers' ability to regulate the information they receive via the Internet,and the rate and sequence of their exposure to that information.

Accepted Answer

A)  Control
B)  Connectivity
C)  Accessibility
D)  Addressability
E)  Interactivity When referring to digital communications,control is consumers' ability to regulate the information they receive via the Internet,and the rate and sequence of their exposure to that information.F) A) and D)
G) None of the above

Question 7

Internet markets are highly different from traditional markets.

Accepted Answer

A) True 
 B)False

Question 8

___________ are electronic media that function using digital codes and includes media available via computers and other digital devices,including mobile and wireless ones like cell phones and smart phones.

Accepted Answer

A)  The Internet
B)  Digital media
C)  Virtual realities
D)  Digital marketing
E)  Online social networking sites Digital media are electronic media that function using digital codes and includes media available via computers and other digital devices,including mobile and wireless ones like cell phones and smart phones.F) All of the above
G) D) and E)

Question 9

Which element of the marketing mix is best adapted for digital media? How so?

Accepted Answer

Perhaps one of the best ways businesses ...

Question 10

Cell phones are the channel that most think will dominate digital communication in the future.

Accepted Answer

A) True 
 B)False

Question 11

_______ is the most popular online social networking site in the world.

Accepted Answer

A)  MySpace
B)  Linked In
C)  Friendster
D)  Facebook
E)  Twitter Facebook became the most popular online social networking site in the world in 2008.It is estimated that 1/3 of all Internet users have visited the site.F) A) and B)
G) A) and C)

Question 12

An estimated _____% of illegal software sharing is conducted by businesses.

Accepted Answer

A)  1
B)  10
C)  20
D)  50
E)  90 An estimated 90% of illegal software copying is done by businesses.For example,when a company purchases a program that was meant to be installed on one computer and installs it on 300.F) A) and C)
G) None of the above

Question 13

Why does shopping online raise more privacy concerns than shopping in a store?

Accepted Answer

A)  It is more anonymous to shop online
B)  Shoppers can go to more stores more quickly
C)  Businesses can track consumers on a more personal level
D)  The kinds of things people buy are different online
E)  Shopping online is just as safe as shopping in stores Shopping on the Internet,however,allows businesses to track them on a far more personal level,from the contents of their online purchases to the Web sites they favor.Technology has made it possible for marketers to amass vast quantities of personal information,often without consumers' knowledge.F) C) and E)
G) None of the above

Question 14

What is Freeware?

Accepted Answer

Freeware,or public domain software,is of...

Question 15

Why did Paul decide to accept the position at Penteverate?

Accepted Answer

Paul too the position at Penteverate bec...

Question 16

Digital media are more consumer-driven than traditional media.

Accepted Answer

A) True 
 B)False

Question 17

Technology and the Internet have dramatically changed the business environment.

Accepted Answer

A) True 
 B)False

Question 18

Consumer consumption patterns are changing in all of the following ways except

Accepted Answer

A)  globally.
B)  rapidly.
C)  slowly.
D)  in ways to which marketers must adapt.
E)  even in the developing world. Global consumer consumption patterns are changing in a variety of ways,but a key characteristic is that they are changing rapidly.F) A) and B)
G) A) and C)

Question 19

IOWatch experienced low end-user interest and drew little ___________ as a result.

Accepted Answer

A)  customer reviews
B)  debt
C)  advertising income
D)  criticism
E)  scrutiny IOWatch experienced low end-user interest and drew little advertising income as a result.F) B) and E)
G) B) and D)

Question 20

Innovations in digital media have changed how marketers do their jobs in all of the following ways except

Accepted Answer

A)  more efficient.
B)  lower cost.
C)  improve flow of information between businesses and consumers.
D)  higher availability of information.
E)  slowed down the speed at which they can work. Marketers' new ability to convert all types of communications into digital media has created efficient,inexpensive ways of connecting businesses and consumers and improved the flow and the usefulness of information.F) B) and D)
G) A) and D)

Exam 13: Digital Marketing and Social Networking

What is Freeware?

Correct AnswerverifiedFreeware,or public domain software,is of...View AnswerShow Answer

Companies sometimes utilize Facebook and similar sites to help generate interest about new products.

Correct AnswerverifiedShow Answer

Google is challenging established companies in all but one of the following industries:

Correct AnswerverifiedShow Answer

Why does shopping online raise more privacy concerns than shopping in a store?

Correct AnswerverifiedShow Answer

IOWatch experienced low end-user interest and drew little ___________ as a result.

Correct AnswerverifiedShow Answer

Cell phones are the channel that most think will dominate digital communication in the future.

Correct AnswerverifiedShow Answer

Although customer-generated videos are increasingly available,most companies still prefer to hire professional advertising firms.

Correct AnswerverifiedShow Answer

__________ refers to consumers' ability to regulate the information they receive via the Internet,and the rate and sequence of their exposure to that information.

Correct AnswerverifiedShow Answer

___________ are electronic media that function using digital codes and includes media available via computers and other digital devices,including mobile and wireless ones like cell phones and smart phones.

Correct AnswerverifiedShow Answer

Consumer consumption patterns are changing in all of the following ways except

Correct AnswerverifiedShow Answer

Internet markets are highly different from traditional markets.

Correct AnswerverifiedShow Answer

Technology and the Internet have dramatically changed the business environment.

Correct AnswerverifiedShow Answer

Innovations in digital media have changed how marketers do their jobs in all of the following ways except

Correct AnswerverifiedShow Answer

_______ is the most popular online social networking site in the world.

Correct AnswerverifiedShow Answer

Which element of the marketing mix is best adapted for digital media? How so?

Correct AnswerverifiedPerhaps one of the best ways businesses ...View AnswerShow Answer

Digital media are more consumer-driven than traditional media.

Correct AnswerverifiedShow Answer

Although they can be a valuable resource,less than _____ of Fortune 500 companies has a blog.

Correct AnswerverifiedShow Answer

The Internet has helped marketers to reach target markets that were previously inaccessible to many businesses.

Correct AnswerverifiedShow Answer

Why did Paul decide to accept the position at Penteverate?

Correct AnswerverifiedPaul too the position at Penteverate bec...View AnswerShow Answer

An estimated _____% of illegal software sharing is conducted by businesses.

Correct AnswerverifiedShow Answer

Correct Answer
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Freeware,or public domain software,is of...
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Perhaps one of the best ways businesses ...
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Correct Answer
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Paul too the position at Penteverate bec...
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Correct Answer
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