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Exam 13: Products and Services for Consumers

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Question 41

Multiple Choice

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A Korean electronics company had to add detailed instructions about the repair and replacement of its product to make it easy for the local consumers to maintain it. Which of the following components of the product is most likely being altered in the given scenario?

A) The support services component
B) The design component
C) The core component
D) The packaging component
E) The functional component

F) A) and D)
G) All of the above

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Question 42

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In general, the rate of diffusion of a product is negatively related to its relative advantage.

A) True
B) False

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Question 43

Multiple Choice

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She Tales, a women's clothing company based in Singapore, had to modify its clothes before introducing them in markets in Iran to suit the needs of the women in that country who are generally expected to cover themselves completely as per societal norms. To adapt its clothes to Iranian markets, She Tales had to mostly use opaque material and provided accessories like scarves. Which of the following factors has dictated She Tales' product adaptation in this scenario?

Dr. Townes is a dentist practicing in Denver. During a four-day stretch in March, it snowed so heavily that not a single patient was able to visit him. Since none of the appointments took place, he did not make any money in those four days, even though his normal expenses remained. In this scenario, which of the following characteristics of services is most likely affecting Dr. Townes' business?

Cultural barriers play a bigger role in services than in merchandise trade.

When there are alternative products in a market, all of which meet performance quality standards, the product chosen is the one that meets market-perceived quality attributes.

A product's _____ refers to the ease with which its benefits can be communicated to the customers.

According to Everett Rogers, the element of time differentiates diffusion from other types of communication research.

A name, term, sign, symbol, design, or combination used worldwide to identify goods or services of one seller and to differentiate them from those of competitors is called a _____.

An important first step in adapting a product to a foreign market is to determine the degree of newness as perceived by the intended market.

What is green marketing? How does it affect product development?

One of the three variables that affect the rate of diffusion of a product is the perceived attributes of product innovation.

List out the five characteristics of an innovation that assist in determining the rate of acceptance or resistance of the market to a product.

Which of the following is the most important criterion for global market consumers while purchasing products?

In some countries, maintenance of automobiles is not the norm, and they are not repaired until they break down. Since the consumer is automatically angry with the manufacturer when something goes wrong with the vehicle, repair and maintenance has become a concern of the various automobile manufacturers in this market. In which of the following components of the product component model would the management need to make improvements if problems such as the one above are to be solved?

HT Motors introduces a new technology in its cars to improve its mileage as well as to reduce carbon emissions. It also takes measures to improve its production facilities in order to reduce its carbon footprint. Actual introduction of green measures to meet the government guidelines rather than just through advertising and marketing shows that HT Motors engages in ________.

If a company wished to alter a product's platform so that the product could be manufactured in a variety of forms, to meet local differences in five different foreign markets, the component of the product component model that is most likely to be under consideration is:

Ingrid Cleaners develops promotional materials and product demonstrations to easily communicate the benefits of its cleaning products. In this scenario, Ingrid Cleaners tries to enhance the _____ of its products.

How do the vast majority of services enter a foreign market?

Which of the following is true about the impact of global competition on the business activities in the marketplace?