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Each buyer needs only one e-wallet for all merchants.

A) True
B) False

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You can make a purchase in a referral mall.

A) True
B) False

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The key mechanisms of the _____ marketplace model are forward auctions and electronic catalogs that can be customized for each large buyer.


A) buy-side
B) sell-side
C) group purchasing
D) desktop purchasing
E) electronic exchange

F) B) and D)
G) A) and E)

Correct Answer

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In _______ e-commerce, the sellers and buyers are organizations.


A) government-to-citizen
B) consumer-to-consumer
C) business-to-business
D) business-to-consumer
E) consumer-to-business

F) All of the above
G) A) and E)

Correct Answer

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_____ use credit card numbers, transmitted electronically over the Internet, to pay for goods and services. They are either unencrypted or encrypted, with coded data readable by an intermediary between the buyer's and seller's banks.


A) Electronic checks
B) Electronic credit cards
C) Electronic cash transactions
D) Electronic wallets
E) Electronic debit cards

F) C) and D)
G) B) and C)

Correct Answer

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Forward auctions are auctions that sellers use as a channel to many potential buyers.

A) True
B) False

Correct Answer

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Which of the following statements regarding the relationship between electronic commerce and search is not correct?


A) Purchases often follow successful online searches.
B) Shopping carts are often abandoned after unsuccessful online searches.
C) Retailers will provide fewer product details to avoid information overload for customers.
D) Customers will be able to find the closest store offering the product that they want.
E) Customers will have more relevant product information in the near future.

F) A) and C)
G) B) and E)

Correct Answer

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In ________ e-commerce, an organization provides information and services to its workers.


A) business-to-employee
B) consumer-to-consumer
C) consumer-to-business
D) business-to-consumer
E) government-to-business

F) A) and D)
G) B) and D)

Correct Answer

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________ is the process whereby a fully automated electronic commerce transaction eliminates middlemen.


A) Disintegration
B) Supply chain integration
C) Direct sales
D) Disintermediation
E) Value-added services

F) None of the above
G) C) and E)

Correct Answer

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______ are a form of e-cash that enable you to store a fixed amount of prepaid money and then spend it as necessary.


A) Electronic checks
B) Stored-value money cards
C) Purchasing cards
D) Smart cards
E) Person-to-person payments

F) A) and D)
G) B) and D)

Correct Answer

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Which of the following is not an effect that E-commerce has had on organizations?


A) E-commerce enables smaller businesses to operate in areas dominated by larger companies.
B) E-commerce increases the number of potential customers to whom the company can market its products.
C) E-commerce is a costly medium for increasing market share.
D) E-commerce removes many barriers for start-up businesses.
E) E-commerce makes it easy to reach customers around the world.

F) B) and E)
G) None of the above

Correct Answer

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_____ refers to online word-of-mouth marketing.


A) Permission marketing
B) One-to-one marketing
C) Personalized marketing
D) Viral marketing
E) Direct mail

F) B) and E)
G) A) and E)

Correct Answer

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The buy-side marketplace is similar to the business-to-consumer model.

A) True
B) False

Correct Answer

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You decide to start a landscaping business called Trim Grass. You created a Web site, but it doesn't seem to be attracting any clients. So, you decide to explore advertising on the Web. Which of the following advertising methods probably would not be beneficial?


A) Banner ads
B) Pop-up or pop-under ads
C) Spamming
D) Permission marketing
E) Viral marketing

F) B) and D)
G) A) and D)

Correct Answer

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Business-to-consumer applications comprise the majority of electronic commerce volume.

A) True
B) False

Correct Answer

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Which of the following is not an advantage of e-tailing?


A) You can buy from home, 24 hours per day.
B) You have only a few products to choose from.
C) You can obtain detailed information on products.
D) You can compare competitors' products and prices.
E) All of the choices are correct.

F) A) and B)
G) A) and E)

Correct Answer

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_____ connect buyers and sellers across many industries and are used mainly for indirect materials.


A) Horizontal exchanges
B) Vertical exchanges
C) Buy-side marketplaces
D) Functional exchanges
E) Sell-side marketplaces

F) B) and E)
G) A) and E)

Correct Answer

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In most cases, traditional payment systems are not effective for electronic commerce.

A) True
B) False

Correct Answer

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If you purchased a piece of software for your own use, it is legal for you to make copies of it for your friends.

A) True
B) False

Correct Answer

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_______ e-commerce is also known as e-tailing.


A) Business-to-business
B) Collaborative commerce
C) Intrabusiness
D) Business-to-consumer
E) Consumer-to-business

F) C) and E)
G) A) and E)

Correct Answer

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