Question 1

Assume you are advising the Nepalese government about trade policies. What options does the government have? Which would you recommend to stimulate the domestic economy?

Accepted Answer

The trade policy choices include tariffs...

Question 2

What is the difference between a strategic alliance and a joint venture?

Accepted Answer

Strategic alliances refer to collaborati...

Question 3

What are the five major trade agreements that cover two-thirds of the world's international trade?

Accepted Answer

The five major trade agreements include ...

Question 4

In parts of Europe, including Belgium, Italy, Spain, Greece, and France, sales are allowed only twice a year, in January and June or July.

Accepted Answer

A) True 
 B)False

Question 5

How do tariffs affect markets?

Accepted Answer

Tariffs artificially...

Question 6

The United States imports more goods from China than it exports to China. This is known as

Accepted Answer

A)   gross national income (GNI) .
B)   a trade surplus.
C)   gross domestic product (GDP) .
D)   a trade deficit.
E)   an import imbalance.F) A) and E)
G) A) and D)

Question 7

The term trade deficit refers to

Accepted Answer

A)   a country that exports more goods than it imports.
B)   an indicator of the quality of life in a country.
C)   a level of population growth that impacts exports.
D)   the sum of all goods and services handled in a country.
E)   higher levels of imports than exports.F) B) and D)
G) A) and C)

Question 8

Chris is trying to determine what went gone wrong with the campaign he had planned in Latin America for his company's product. He narrowed the issues down to sociocultural factors, specifically

Accepted Answer

A)   product uses and currency rates.
B)   trade agreements and trading blocs.
C)   potential tariffs and quotas.
D)   visible artifacts and underlying values.
E)   population distribution and logistics.F) A) and E)
G) B) and D)

Question 9

Core Publishing Company learned that when selling overseas, local fulfillment can be more cost-effective, and it also can decrease delivery time and improve customer service. This is an example of a global ________ strategy.

Accepted Answer

A)   communication
B)   product
C)   promotion
D)   distribution
E)   pricingF) None of the above
G) A) and D)

Question 10

Economic measures like GDP and GNI do not fully account for a country's economic health because they measure only

Accepted Answer

A)   material output.
B)   international trade.
C)   global expectations.
D)   purchasing power parity.
E)   poverty potential.F) B) and C)
G) None of the above

Question 11

When Ford Motor Company decided to sell the Fiesta-in the same form and design-around the globe, instead of selling different versions in different countries, this was part of Ford's global ________ strategy.

Accepted Answer

A)   communication
B)   pricing
C)   distribution
D)   exchange
E)   productF) A) and C)
G) A) and E)

Question 12

The greater the wealth of a country, generally, the better the opportunity a firm will have in that particular country.

Accepted Answer

A) True 
 B)False

Question 13

To determine the market potential for its particular product or service, a firm should use

Accepted Answer

A)   GDP data.
B)   unemployment data.
C)   purchasing power parity data.
D)   inflation data.
E)   as many metrics as it can obtain.F) B) and D)
G) None of the above

Question 14

Direct investment offers the firm complete control over its operations in the foreign country.

Accepted Answer

A) True 
 B)False

Question 15

India, like some other countries, may require entering firms to create ________ when expanding into their markets, limiting outsiders' control of businesses.

Accepted Answer

A)   franchises
B)   export promotions
C)   joint ventures
D)   direct investments
E)   strategic alliancesF) A) and B)
G) All of the above

Question 16

Tariffs, quotas, and currency exchange policies affect global

Accepted Answer

A)   offshore product design.
B)   pricing strategies.
C)   advertising.
D)   logistics.
E)   promotion.F) All of the above
G) A) and D)

Question 17

Chris is gathering information about the general economic environment in Nepal. In doing so, he will look for information about the general economic environment, market size and population growth rate, and

Accepted Answer

A)   culture.
B)   real income.
C)   airport capabilities.
D)   political status.
E)   religious institutions.F) All of the above
G) None of the above

Question 18

Which of the following statements regarding global segmentation, targeting, and positioning is true?

Accepted Answer

A)   Companies must continually adjust products and marketing strategies to meet the changing needs of global markets.
B)   Global segmentation, targeting, and positioning activities are far less complicated than the same activities in the domestic market.
C)   When developing a global STP strategy, it is best to define segments by geography alone.
D)   Segmentation, targeting, and positioning activities for global markets do not differ substantially from that of domestic markets.
E)   The "golden rule" for global STP activities for firms is to never alter a firm's marketing mix to serve the needs of global markets.F) A) and B)
G) C) and E)

Question 19

Brazil has a high power distance score on Hofstede's cultural dimensions graph. What does this mean to someone looking to market a product in that country?

Accepted Answer

A high power distance score wo...

Question 20

Global expansion often begins when a firm receives an order for its product from another country.

Accepted Answer

A) True 
 B)False

Exam 8: Global Marketing

The United States imports more goods from China than it exports to China. This is known as

Correct AnswerverifiedShow Answer

In parts of Europe, including Belgium, Italy, Spain, Greece, and France, sales are allowed only twice a year, in January and June or July.

Correct AnswerverifiedShow Answer

Direct investment offers the firm complete control over its operations in the foreign country.

Correct AnswerverifiedShow Answer

To determine the market potential for its particular product or service, a firm should use

Correct AnswerverifiedShow Answer

How do tariffs affect markets?

Correct AnswerverifiedTariffs artificially...View AnswerShow Answer

What are the five major trade agreements that cover two-thirds of the world's international trade?

Correct AnswerverifiedThe five major trade agreements include ...View AnswerShow Answer

The term trade deficit refers to

Correct AnswerverifiedShow Answer

Core Publishing Company learned that when selling overseas, local fulfillment can be more cost-effective, and it also can decrease delivery time and improve customer service. This is an example of a global ________ strategy.

Correct AnswerverifiedShow Answer

Chris is gathering information about the general economic environment in Nepal. In doing so, he will look for information about the general economic environment, market size and population growth rate, and

Correct AnswerverifiedShow Answer

Economic measures like GDP and GNI do not fully account for a country's economic health because they measure only

Correct AnswerverifiedShow Answer

The greater the wealth of a country, generally, the better the opportunity a firm will have in that particular country.

Correct AnswerverifiedShow Answer

What is the difference between a strategic alliance and a joint venture?

Correct AnswerverifiedStrategic alliances refer to collaborati...View AnswerShow Answer

Chris is trying to determine what went gone wrong with the campaign he had planned in Latin America for his company's product. He narrowed the issues down to sociocultural factors, specifically

Correct AnswerverifiedShow Answer

Assume you are advising the Nepalese government about trade policies. What options does the government have? Which would you recommend to stimulate the domestic economy?

Correct AnswerverifiedThe trade policy choices include tariffs...View AnswerShow Answer

When Ford Motor Company decided to sell the Fiesta-in the same form and design-around the globe, instead of selling different versions in different countries, this was part of Ford's global ________ strategy.

Correct AnswerverifiedShow Answer

Tariffs, quotas, and currency exchange policies affect global

Correct AnswerverifiedShow Answer

India, like some other countries, may require entering firms to create ________ when expanding into their markets, limiting outsiders' control of businesses.

Correct AnswerverifiedShow Answer

Which of the following statements regarding global segmentation, targeting, and positioning is true?

Correct AnswerverifiedShow Answer

Global expansion often begins when a firm receives an order for its product from another country.

Correct AnswerverifiedShow Answer

Brazil has a high power distance score on Hofstede's cultural dimensions graph. What does this mean to someone looking to market a product in that country?

Correct AnswerverifiedA high power distance score wo...View AnswerShow Answer

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Tariffs artificially...
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The five major trade agreements include ...
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Strategic alliances refer to collaborati...
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The trade policy choices include tariffs...
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A high power distance score wo...
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