Question 1

Orienting and motivating customer-contact employees and service-support people to work as a team to provide customer satisfaction is known as social marketing.

Accepted Answer

A) True 
 B)False

Question 2

________ products are those products that are purchased for further processing or for use in conducting a business.

Accepted Answer

A)  Unsought
B)  Specialty
C)  Shopping
D)  Industrial
E)  ConvenienceF) C) and D)
G) A) and B)

Question 3

Electronics company Sony sells its products under its own brand name.Thus,Sony is a ________ brand.

Accepted Answer

A)  licensed
B)  private
C)  store
D)  national
E)  distributorF) A) and B)
G) A) and E)

Question 4

BerryBerry is a fruit juice company that has traditionally sold five varieties of mixed-fruit juices: DazzleBerry,AquaBerry,MangoBerry,FuschiaBerry,and GloBerry.The company wants to add more products to its lineup.Which of the following is an example of co-branding?

Accepted Answer

A)  The company introduces BerryBliss, a dried berry snack mix for kids.
B)  BerryBerry adds a new fruit juice flavor: TangyBerry.
C)  The company introduces a line of flavored milk and yoghurt under the Goodness brand.
D)  The company creates a new brand, NatureFresh, for a line of cosmetics based on fruit flavors and colors.
E)  BerryBerry teams up with sporting goods company SFX to introduce a line of energy bars called BerryBerry SFX.F) C) and D)
G) A) and D)

Question 5

Silkskin Cosmetics is advertising its newest line of eye makeup.Made from all-natural ingredients,the products are hypoallergenic.Silkskin is selling the products in specially designed tubes that make it easier to apply to the skin.Which of the following is the core product value for Silkskin's line of eye makeup?

Accepted Answer

A)  the natural ingredients
B)  the Silkskin brand
C)  the products' revolutionary packaging
D)  the hypoallergenic properties of the products
E)  the possibility of having beautiful eyesF) B) and E)
G) All of the above

Question 6

Which of the following is a desirable quality for a brand name?

Accepted Answer

A)  The name should be difficult to pronounce.
B)  The name should be a word used in day-to-day life rather than being distinctive.
C)  The name should not suggest anything about the product quality.
D)  The name should translate easily into foreign languages.
E)  The name should not be extendable.F) A) and C)
G) A) and E)

Question 7

Orienting and motivating customer-contact employees and service-support people to work as a team to provide customer satisfaction is known as ________ marketing.

Accepted Answer

A)  social
B)  organizational
C)  differentiated
D)  internal
E)  horizontalF) A) and D)
G) All of the above

Question 8

The service profit chain consists of five links.Which of the following is one of these five links?

Accepted Answer

A)  increased service inseparability
B)  decreased cost
C)  broader service mix
D)  increased service variability
E)  satisfied and loyal customersF) A) and D)
G) B) and D)

Question 9

What is organization marketing? Explain with the help of an example.

Accepted Answer

Organizations often carry out activities...

Question 10

Multibranding occurs when two established brand names of different companies are used on the same product.

Accepted Answer

A) True 
 B)False

Question 11

Product mix depth refers to ________.

Accepted Answer

A)  the number of versions offered for each product in the line
B)  how closely related the various product lines are in end use, production requirements, distribution channels, or some other way
C)  the number of different product lines the company carries
D)  the total number of items a company carries within its product lines
E)  the total market share captured by the entire product lineF) A) and B)
G) A) and E)

Question 12

Which of the following is a pure tangible good?

Accepted Answer

A)  shampoo
B)  a spa treatment
C)  financial advice
D)  a meal at a restaurant
E)  a medical check-upF) C) and E)
G) B) and C)

Question 13

Which of the following is an example of an unsought product?

Accepted Answer

A)  furniture
B)  laundry detergent
C)  refrigerator
D)  toothpaste
E)  life insuranceF) D) and E)
G) C) and E)

Question 14

Which of the following statements is most likely to be true regarding a shopping product?

Accepted Answer

A)  It tends to have a lower price than a convenience product.
B)  A toothpaste is an example of a shopping product.
C)  As compared to convenience products, shopping products are purchased less frequently.
D)  Consumers buy shopping products with minimal comparison and buying effort.
E)  A life insurance policy is an example of a shopping product.F) B) and C)
G) A) and E)

Question 15

A brand extension gives a new product instant recognition and faster acceptance.

Accepted Answer

A) True 
 B)False

Question 16

An office building is an example of an industrial product that falls under the category of capital items.

Accepted Answer

A) True 
 B)False

Question 17

Describe the various categories of industrial products with examples.

Accepted Answer

Industrial products are those products p...

Question 18

A laundry detergent is most likely to be an example of a(n) ________ product.

Accepted Answer

A)  unsought
B)  shopping
C)  convenience
D)  specialty
E)  industrialF) B) and E)
G) A) and C)

Question 19

Total quality management (TQM)is an approach in which all of the company's people are involved in constantly improving the quality of products,services,and business processes.

Accepted Answer

A) True 
 B)False

Question 20

Discuss the concept of brand positioning.

Accepted Answer

Marketers need to position their brands ...

Exam 7: Product,Services,and Brands: Building Customer Value

Which of the following is a desirable quality for a brand name?

Correct Answer
verified

A brand extension gives a new product instant recognition and faster acceptance.

Correct Answer
verified

Total quality management (TQM)is an approach in which all of the company's people are involved in constantly improving the quality of products,services,and business processes.

Correct Answer
verified

An office building is an example of an industrial product that falls under the category of capital items.

Correct Answer
verified

Discuss the concept of brand positioning.

Correct Answer
verified
Marketers need to position their brands ...
View Answer

Which of the following statements is most likely to be true regarding a shopping product?

Correct Answer
verified

A laundry detergent is most likely to be an example of a(n) ________ product.

Correct Answer
verified

Describe the various categories of industrial products with examples.

Correct Answer
verified
Industrial products are those products p...
View Answer

Electronics company Sony sells its products under its own brand name.Thus,Sony is a ________ brand.

Correct Answer
verified

Which of the following is an example of an unsought product?

Correct Answer
verified

________ products are those products that are purchased for further processing or for use in conducting a business.

Correct Answer
verified

What is organization marketing? Explain with the help of an example.

Correct Answer
verified
Organizations often carry out activities...
View Answer

BerryBerry is a fruit juice company that has traditionally sold five varieties of mixed-fruit juices: DazzleBerry,AquaBerry,MangoBerry,FuschiaBerry,and GloBerry.The company wants to add more products to its lineup.Which of the following is an example of co-branding?

Correct Answer
verified

Which of the following is a pure tangible good?

Correct Answer
verified

Orienting and motivating customer-contact employees and service-support people to work as a team to provide customer satisfaction is known as social marketing.

Correct Answer
verified

Correct Answer
verified

Orienting and motivating customer-contact employees and service-support people to work as a team to provide customer satisfaction is known as ________ marketing.

Correct Answer
verified

The service profit chain consists of five links.Which of the following is one of these five links?

Correct Answer
verified

Product mix depth refers to ________.

Correct Answer
verified

Multibranding occurs when two established brand names of different companies are used on the same product.

Correct Answer
verified

Exam 7: Product,Services,and Brands: Building Customer Value

Which of the following is a desirable quality for a brand name?

Correct AnswerverifiedShow Answer

A brand extension gives a new product instant recognition and faster acceptance.

Correct AnswerverifiedShow Answer

Total quality management (TQM)is an approach in which all of the company's people are involved in constantly improving the quality of products,services,and business processes.

Correct AnswerverifiedShow Answer

An office building is an example of an industrial product that falls under the category of capital items.

Correct AnswerverifiedShow Answer

Discuss the concept of brand positioning.

Correct AnswerverifiedMarketers need to position their brands ...View AnswerShow Answer

Which of the following statements is most likely to be true regarding a shopping product?

Correct AnswerverifiedShow Answer

A laundry detergent is most likely to be an example of a(n) ________ product.

Correct AnswerverifiedShow Answer

Describe the various categories of industrial products with examples.

Correct AnswerverifiedIndustrial products are those products p...View AnswerShow Answer

Electronics company Sony sells its products under its own brand name.Thus,Sony is a ________ brand.

Correct AnswerverifiedShow Answer

Which of the following is an example of an unsought product?

Correct AnswerverifiedShow Answer

________ products are those products that are purchased for further processing or for use in conducting a business.

Correct AnswerverifiedShow Answer

What is organization marketing? Explain with the help of an example.

Correct AnswerverifiedOrganizations often carry out activities...View AnswerShow Answer

BerryBerry is a fruit juice company that has traditionally sold five varieties of mixed-fruit juices: DazzleBerry,AquaBerry,MangoBerry,FuschiaBerry,and GloBerry.The company wants to add more products to its lineup.Which of the following is an example of co-branding?

Correct AnswerverifiedShow Answer

Which of the following is a pure tangible good?

Correct AnswerverifiedShow Answer

Orienting and motivating customer-contact employees and service-support people to work as a team to provide customer satisfaction is known as social marketing.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Orienting and motivating customer-contact employees and service-support people to work as a team to provide customer satisfaction is known as ________ marketing.

Correct AnswerverifiedShow Answer

The service profit chain consists of five links.Which of the following is one of these five links?

Correct AnswerverifiedShow Answer

Product mix depth refers to ________.

Correct AnswerverifiedShow Answer

Multibranding occurs when two established brand names of different companies are used on the same product.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Marketers need to position their brands ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Industrial products are those products p...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Organizations often carry out activities...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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