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Exam 10: Developing New Products and Services

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Question 21

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Compare continuous, dynamically continuous, and discontinuous innovations. Give examples of each type.

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Question 22

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Simulated test markets are the same as:

A) laboratory test markets.
B) those in which a product is offered for sale on a limited basis.
C) forced distribution markets.
D) market test sites where organizations sell a new product via normal distribution channels and then monitor the results.

E) None of the above
F) B) and C)

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Question 23

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Heinz paid $1M to Sobeys and Metro to have their new 'Purple EZ Squirt Ketchup' placed at the front of the condiments aisle in each of the respective stores. However, sales for the Ketchup did not reach the pre-agreed upon targets. Heinz then paid another $500,000 to both Sobeys and Metro. This payment is considered a(n) :

E-book devices such as Kindle by Amazon changed the way we read! For example, the Kindle is a software and hardware platform that requires you to learn how to use this technology, whether you buy the Kindle reader device or have the content sent to your iPhone. The Kindle would be considered a(n) :

Among consumer goods, advertising and wide distribution are especially important for:

The main result of poor product protocol, or product definition, is:

The Build-A-Bear Workshop sells custom made teddy bears designed to be given as gifts for almost every occasion imaginable. The Beary Romantic Curly Teddy is one bear designed for people to give to each other on Valentine's Day. The code that the Build-A-Bear Workshop uses to distinguish this teddy bear from the others in its inventory and to order new stock when its numbers are depleted is a(n) :

Figure 10-1 -According to Figure 10-1, column "C" would represent what type of product?

ThothX's space elevator is an example of how space travel can change as well as open opportunities in all of the following, except:

Some companies are using neuromarketing techniques to preview several versions of commercials to a group of customers, to understand which ones are most effective. The use of this technique would be commonly found in which stage?

A group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range are referred to as a:

Suppose that you are a marketing consultant hired to analyze why a new reality television show failed to attract an audience in spite of the fact that there are at least a half a dozen successful reality shows on broadcast and cable television. Which of the following would you NOT think could be a reason for the shows failure?

Supplies:

Which of the following is the best example of a convenience good?

What is derived demand?

One cause for product failure is incomplete market and product definition before product development starts. This problem can be avoided if the company developing the new product has:

In terms of price, which of the following types of goods would most likely be relatively inexpensive?

Which category can include maintenance and repair services and advisory services, such as tax or legal counsel, where the seller's reputation is critical?

Fortune Brands offers many product lines, including sporting equipment (Titleist golf balls) and plumbing products (Moen faucets) . Together, these product lines are referred to as a(n) :

Time to market has been found to be most critical in which industry?